Denn's Organic Market, Kassel
Asymmetric luminaire arrangement and special optics for shelf lighting set the products apart.
The right lighting in retail areas is a frequently used, but often underestimated instrument for controlling sales. Successful shop lighting positively influences the buying behaviour of customers and always presents all products in the best possible light. While general room lighting serves as general orientation, deliberate highlights made with lighting cleverly direct one's gaze to individual goods or details. At Denn's organic market in Kassel, this is achieved through tailor-made shelf and wall lighting in asymmetric optics. A total of around 71 m of light was used to illuminate the room: alternately lights of the Micro Line and the Low Power System, stretched throughout the room on steel cables.
Technical Data – Room Lighting:
- Low Power System with 20 W/m, diffuser cover and additional white-opal cover
- Micro Line System with 20 W/m and additional reflector
- a total of about 71 meters of built-in lighting systems with 3000 K
Technical Data – Wall and Shelf Lighting:
- Low Power System with 20 W/m and special asymmetric optics
- a total of about 24 meters of built-in lighting systems with 3000 K
- attachment via adjustment brackets
